Event Sponsorship Letter

How to Get Event Sponsors

Event Sponsorship Letter
One of the best ways to get sponsors for your event is to send out an event sponsorship letter. Your sponsorship letter should outline the benefits of sponsoring your event and the sponsorship opportunities available. Always close your letter by telling your reader how to purchase sponsorship for your event.

About this Event Sponsorship Letter

The event sponsorship letter below is for a mid-sized music festival and was followed up with a sponsorship sales call. Notice the letter promotes the event’s benefits and lists the sponsorships available. It ends with a call to action, telling the prospect how to purchase the sponsorships.

Event Sponsorship Letter Sample

Event Sponsorship Letter Sample

April 3, 1998

Dear Riverfest Enthusiast:

Did you know one of Wisconsin’s biggest and best music festivals is located right here in your own town? That’s right, it’s Beloit Riverfest and it is coming up fast! This year the festival will be held on July 9th through July 12th and will offer heart-pounding entertainment, action packed carnival rides and the delicious food everyone has come to expect from Riverfest.

One of the best things about Beloit Riverfest is that local businesses can showcase themselves by being involved with one of Wisconsin’s largest music festivals. Riverfest can give your business the chance to be exposed to over 85,000 people in just four days. What other promotion can give your business this kind of exposure?

This year’s Riverfest promises to be the most spectacular event of the year and we want to offer your business the opportunity to get involved. There are many ways to partner with Riverfest to promote your business, from simply donating products to sponsoring a special event. Some ideas to get involved include:

Sponsorship of:

  • Golf Carts (13 of them)
  • The Main Entrance
  • Stages (4 of them!)
  • Bands (Over 50 to chose from)
  • The Karaoke Contest
  • Volleyball Tournament
  • Volunteer T-shirts
  • Laser or Fireworks Show
  • Security T-shirts
  • Novelty Acts (i.e. stilt walkers)
  • VIP Area
  • Other Creative Ideas (think of something – we’ll see if we can make it work for your business!)

In addition to the vast recognition your business will receive, there are also many special “perks” involved with being a Riverfest sponsor. Some sample “perks” include specially made banners, VIP-area tickets, free admission tickets, your logo in the festival brochure and much more.

So if you want to grow your business by becoming involved with Riverfest, please give us a call at 608-365-4838. We look forward to talking with you soon!


Greg Quigley
Assistant to the Director
Beloit Riverfest, Inc.



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