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SAMPLE SALES LETTERS

Below is our collection of Sample Sales Letters. Sales letters are used by companies to facilitate the sales process and open up prospects to sales calls. Feel free to copy the sales letter below and use it to write your own sales letters. Remember to customize your sales letters to your prospects' business and point out the benefits of doing business with you. Happy selling!


August 20, 2003

 

John Doe
Any Company
1000 Main St.
Chicago, IL 53202


Dear John:

Do you pay too much for your company’s Internet access?

Chances are your answer is yes – but the good news is that you don’t have to. This is where I can help. As part of an exclusive group of Downtown Milwaukee businesses, you are being offered a special discount on Dedicated Internet Access from Norlight Telecommunications – the Guardians of Data.

Through this promotion, you can save up to 40% on your Dedicated Internet expenses. But there’s more - you’ll get a company that puts satisfying you at the top of their list. In fact, Norlight’s customer-focused culture led to a 2002 customer satisfaction rating of 96%.

This customer-focused culture is driven by our commitment to local service and our 31-years of industry experience. You’ll get your own Milwaukee-based Dedicated Account Team who’s committed to supporting your business. When you work with Norlight, you’ll see that the one thing that differentiates us is putting customer-satisfaction ahead of everything else.

Let’s discuss reducing your Internet expenses. I’ll call you within the next few weeks to set up a meeting. In the mean time, if you have any questions please call me at 888.555.5555 or e-mail me at jdoe@norlight.com. I’m looking forward to meeting you and discussing how the Guardians of Data can help reduce your Dedicated Internet expenses.

Sincerely,

John Doe
Account Executive
Norlight Telecommunications
The Guardians of Data


P.S. To save up to 40% on your Dedicated Internet, please keep this letter and your personal issue number, #6975. To sign up right away, call me today at 888.555.5555.





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