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| Story 1 | Story 2 | Story 3 | Story 4 View Final PDF | Back to Newsletters 2001
wasn’t the best year for telecommunications.
And from what we’ve seen in the first quarter of 2002,
it looks like this year could be equally challenging.
In January, two prominent players in the telecommunications
industry filed for Chapter 11 bankruptcy protection - Global Crossing
and McLeod USA. Unfortunately,
Global Crossing and McLeod USA aren’t the first, and probably
won’t be the last in the shakeout that’s been eating away
at America’s telecom and high-tech industry. As we reported
in our July 2001 Guardians
of Data newsletter (Telecom Industry Shakeout, Volume 5, Number
2), several telecom companies have folded, merged or filed for Chapter
11 bankruptcy protection including Teligent, @Link Networks, Winstar,
Pathnet and NorthPoint. As
of this writing, Williams Communications and Mpower Communications
are reportedly considering restructuring plans that could include
a Chapter 11 filing. Also, industry giants like ATT, WorldCom and
Sprint have announced massive layoffs. With the industry in turmoil
and some of the major players becoming financially unstable, it
makes you wonder who you can trust. In
this environment, trust is beginning to be based on financial stability
- the financial stability to invest in the people, the network and
the technology that satisfies customers. Recent telecom failures
have been due to the high level of debt that many of the telecoms
incurred while aggressively expanding their networks. Their revenue
wasn’t enough to offset their debt, and when revenue is less
than debt bad things can happen – and they did. “Financial
stability is a huge advantage in our economic climate, especially
in the telecom sector,” said Jim Ditter, president of Norlight.
“It’s such a prominent selling point because too many
customers have recently had their service disconnected with little
or no warning when their provider went out of business – possibly
because the provider expanded too rapidly.” According
to the Yankee Group, a technology consulting organization, a provider’s
financial solvency is a prominent carrier selection criterion, superceding
other considerations such as price.
Ditter stated that several telecom customers have recently
begun investigating the financial status of carriers they are evaluating,
including Norlight. “Most companies are looking at supplier financial stability as a primary consideration,” said Ditter. “Since Norlight has been in business for 30-years, is employee-owned and has grown both revenue and earnings at a consistent rate, we readily promote our financial stability as one of our prime advantages over competitors.” New
Product Alert: Data Centers
DON’T RISK LOSING IT ALL OVER YOUR DATA. Data.
All those files and applications shooting across networks at light
speed. To the average reader that sounds pretty cool.
However, when it’s your job to manage that data, it
can scare the heck out of you.
What if something goes wrong? What if the CEO loses all the
stuff he or she has worked on for the last five years? What if you
get the blame for it? These
are the types of questions many IT people ask themselves every day.
In fact, many people have been through these scenarios and they
never want to go through them again. Don’t risk losing it all
over your data. Try protecting your data in a safe, secure environment
known as a Data Center. Norlight’s Data Centers are designed with the safety of your data in mind. The centers provide a secure facility for hosting data servers and associated networking equipment. Stable environmental conditions, back up AC power and diverse network protection will optimize your data availability. Norlight also provides the reliable Internet and data transport connectivity needed to manage your data. All under the watchful eyes of Norlight’s Network Management Center. You’re feeling better already, aren’t you? Want to know more? Give your Dedicated Account Team a call and find out why your data is in the best of hands with the Guardians of Data. THE
MORE THINGS CHANGE,
New
logo representative of our competitive advantage What drives Norlight’s 95% customer loyalty? We asked our customers themselves to answer this question in our 2001 customer satisfaction survey and the typical answers were our reliability, responsiveness, communication and customer service. That’s why our new logo showcases the heart and soul of the company – Norlight’s Guardians. The logo features the Guardians linked together, representing an unbreakable human chain, symbolic of the teams of people who work together every day to provide world-class customer service. Television
injected into the mix All
that and the newsletter too MyNorlight is your Norlight.Every day the Guardians of Data monitor your telecommunications services. But since we’re a service company above all, we wanted to give you the chance to monitor those services, too. You can do this through MyNorlight, our customer care Web site available early in the second quarter of 2002. MyNorlight provides you with an instant, personalized view of information related to your Norlight services. MyNorlight is a convenient way to access network management features, online billing, product support and account management. Information is a valuable commodity, and now you can use your account information to save you valuable time. Sounds like your life just got a little simpler. Stay tuned for more information on MyNorlight from your Dedicated Account Team.
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