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Thank You Letters NEW!
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PHISHING SCAMS ON THE RISE Imagine you get an urgent e-mail from your bank. They've lost your account information and need you to supply them with some personal information to fix the problem. What are you going to do? The Guardians' advice is to report the e-mail, since you have most likely been the victim of a "phishing" scam. Phishing is a new form of scam that uses fake e-mail, Web pages and sometimes even a fake Web browser address bar to trick you into giving out personal information or launching a virus. And, according to a recent MessageLabs report, phishing scams have increased by 1,200 percent in the last 6 months. Phishing can be financially harmful to those that fall for the fake e-mails, but can be worse for the companies that are spoofed. Citibank, eBay, PayPal, Wachovia, Visa and Bank of America are a few of the U.S. companies that have been the targets of phishing. Any company involved in this type of scam will experience ramifications such as lost customer confidence, a damaged brand image, lost productivity, and possible legal implications. Many times, a phishing scam will be targeted at a company's employees, and the fake e-mail will appear to come from an administrator at the company. If your company becomes a victim by being spoofed as the sender of a fraudulent e-mail, notify your customers immediately and make the information available on a continuous basis. Posting the information on your Web site and offering a toll-free line for customers to call can help keep your customers informed. To help your employees avoid scams such as this, your best bet is to help educate them. The following tips come from the Federal Trade Commission (FTC):
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