RADIO ADVERTISING SCRIPT

Consulting Firm - :60 second spot
The following radio advertising script was written for a business consulting firm who wanted to show prospects their longevity in the business as well as communicate that they can help see clients' business in a different light. This type of radio commercial advertising uses a popular phrase, "dog-eat-dog" to get the point across.

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Sound: dogs growling and barking

Music: Something funky and fast moving

ANNCR: (in a smug, matter-of-fact type voice) Yeah, that’s the sound of today’s business world. It’s dog-eat-dog and only the strong survive. The challenge is navigating the ever-changing business environment. So how does your business keep up with the changes?

ANNCR: That’s where XYZ Consulting comes in. XYZ is an award-wining firm that’s been helping businesses like yours for 18 years. They’ll help you stay successful by navigating change and seeing the big picture. After XYZ analyzes your business and your marketplace, you’ll start to see things like you’ve never seen them before.

ANNCR: And XYZ doesn’t stop there. They use their findings to create a practical plan of action. A plan that will get your business from where you are…

Sound: 3 dog barks in quick succession

ANNCR: …to where you need to be.

Sound: Crash of a gate, dogs whining.

ANNCR: There ya go, lock those dogs up for good by giving XYZ a call at 796-555-5555 or checking out their Web site at xyzconsulting.com. Again, that’s 796-555-5555or xyzconsulting.com.