What Is A Sell Sheet?
As you’ll see in the sell sheet examples below, sell sheets are a one or two page sales tool, usually communicating the features and benefits of a single product or service. Sell sheets can work great as a targeted, stand-alone sales tool, or as part of a larger sales package or direct mail piece.
Start you sell sheet copy with an opening paragraph and then go into the features/benefits, usually in bullet points. The sell sheet format can change based on the product/service, but in general keep it a quick and easy read.