Vendor Letter

Vendor Letter

Write a Letter Seeking Vendors for Your Event

One way to cover the costs of your event is to solicit vendors. You can do this by sending a vendor letter requesting exhibitors for your event. Make sure to sell the benefits of being a vendor, as well as provide the details needed to purchase vendor space. It’s a smart idea to include an application or a website where the vendor can register for your event.

About This Sample

The vendor letter below was sent to arts and crafts vendors. Notice how the opening headline “sells” the vendor on the benefits of the event. The opening paragraph then pulls the vendor in by appealing to their need for sales past the holiday season. The letter ends with a call to action, requesting the vendor complete the application.

Vendor Request Letter Sample:

Sell Your Products to 10,000+ People!

Dear Arts and Crafts Vendor:

This is the time of year when everyone is spending their holiday dollars on gifts for their friends and families. However, as an arts and crafts vendor you have to look past the busy holiday season and find a way to keep your sales up for the rest of the year. One way to accomplish this is to participate in the 5th annual Beloit Winterfest Arts and Crafts Sale at the Wal-Mart Super Center.

The sale is held inside the Wal-Mart Super Center during Beloit Winterfest, the city’s second largest festival. This will provide you with maximum exposure to customers who are at Wal-Mart returning gifts from the holidays, and to Winterfest patrons. In fact, over a typical weekend Wal-Mart is host to between 10,000 and 15,000 customers. The Winterfest Arts and Crafts Sale will be held on Friday, January 22 from 12:00 pm to 8:00 pm, Saturday, January 23 from 10:00 am to 6:00 pm, and Sunday, January 24 from 12:00 pm to 6:00 pm.

So if you would like to increase your sales and expose your products to Winterfest patrons and over 10,000 Wal-Mart customers, then please fill out the enclosed application. The arts and crafts sale is limited to 18 vendors, so please be sure to reserve your spot by Monday, January 11. If you have any questions, please feel free to contact me at (608) 365-4838 or 800-4-BELOIT.

I look forward to seeing you at the 5th annual Beloit Winterfest Arts and Craft Sale!


Greg Quigley
Assistant to the Director
Beloit Conventions & Visitors Bureau

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